In a world where everything is becoming data driven, it’s important that your company is able to use that data to not only show past trends, but be able to predict future behavior.
Machine Learning is a complex system that uses algorithms to better analyze data and make predictions about the past and future. Think statistical analysis on steroids (Yea it’s complicated stuff). I worked with Wise.io to simplify these complex ideas, and to animate their customer life cycle in a way that would make sense to the average person.
I had a lot of fun animating this video, and I think we did a good job of taking the insanely complicated process of Machine Learning, and making it digestible to the average person. Here is their big data video: